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Promotional Products
The Promotion Evolution
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By definition promotional products or specialty advertising are useful items or merchandise imprinted with an advertiser's name, logo, message or offer. Look around. There's a 90% chance that you have in your possession a pen, |
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| calendar, coffee mug, T-shirt or some other promotional item that someone gave you to keep their
name in the forefront of your mind. |
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| Promotional products have often been overlooked when business' develop their
marketing campaigns. While some think of them only as gadgets, gizmos,
novelties, trinkets, give aways; |
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| savvy marketers realize the impact promotions have in reaching a specific target audience.
This industry, which includes over 20,000 different products, is one of the most important and
respected parts of the integrated marketing communications mix. |
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- Because promotional products are tangible and useful to the recipient, they
are kept long after other elements of a campaign may have been forgotten.
- A recent study showed that promotional products can enhance a
company's good will standing with it's customers as much as 52%. These results
include customer loyalty, repeat purchases and a willingness to recommend the
company to others.
- Direct mail pieces can be dramatically enhanced with 3 dimensional
packaging, sound, and jigsaw puzzle pieces all which allow the recipient to
interact with the direct mail piece.
- Trade show booth effectiveness and excitement is increased with promotional
products.
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2/4/2012
SUPER SEARCH
click here to see 250,000 promotional products. |
SUPER SEARCH
click here to see fabulous clothing and uniform
options. |
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