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There's No Business Like Trade Show Business

How to Set the Stage to Maximize Trade Show Results


70 million times a year someone in North America walks into a trade show to buy or sell. Is you trade show investment a boom or a bust to your bottom line? Whether a trade show beginner or industry veteran learn the latest secrets to insure that you are getting the most bang out of your trade show buck. Make your next show the best ever by learning secrets to increase booth attendance, leads, and sales generated.

Learning Objectives:
  • Award-winning pre-show, post-show, and at-show promotions and give-always.
  • How to define show objectives that are attainable.
  • How to avoid "show fatigue"
  • Ways to increase the right kind of traffic
  • Sure-fire follow-up strategies to turn trade show leads into customers for life
  • Session Format: Lecture combined with small group discussions and demonstrations.
    Experience: As a marketing consultant and speaker I have assisted hundreds of companies develop successful trade show promotions from Motorola to start-up entrepreneurs. I have presented this workshop over the years to trade associations and to exhibitors prior to a show.
    2/4/2012

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