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THE CREATIVE CLINIC to Promote Your Camp – How to Write Better Brochures, Advertising and Publicity with Benefits Lingo and Language
How to Write Better Brochures, Advertising and Publicity with Benefits Lingo and Language
Do your promotional materials draw crowds or yawns? Could your flyers and brochures use a dose of imagination and innovation? Then, don’t miss this “creative clinic” where you will learn tricks of the trade sure to add new life, dimension and effectiveness to all your communication tools. |
| Needs Assessment: |
| Duration:
1.25 to 3 hours
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Learning Outcomes:
You will learn:
- 50 benefits power words which can be used to instantly improve response and results
- 220 places to put the benefits logo to create greater ongoing recognition within your agency and in your community
- Secrets from the worlds greatest advertising and marketing legends such as P.T. Barnum, David Olgilvie and, even, Madonna!
- How to make sure your existing tools work to promote your agency’s value
- How to use the benefits to get the media to cover positive stories about your agency
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| Session Format: Lecture, small group discussion, audience participation |
| Target Audience: All |
| CEU Session: Yes |
| Proposed Chair: |
| Speaker: Jodi Rudick |
| Equipment: VCR/TV, Flip Chart, LCD Projector |
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9/8/2010
Jodi's Fan Mail
"Your enthusiasm is infectious and has really moved people to action."
Kay Forest, Executive Director Illinois Park and Recreation Association
Click here to see what others say about Jodi's workshops, energy and ideas. |
Get in Touch
If you've heard Jodi speak and want to add a comment, testimonial or suggestion send her an email today. click here |
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