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Mosaic Marketing
How to Attract NEW, DIVERSE Customers to your Camps, Programs, Facilities and Events
Your campers, parents, customers and donors may seem happy; your programs are good; your camps and facilities are well maintained. But, are you doing everything you can to attract an ONGOING pool of new clients? What can you do to reach new, even hard-to-reach audiences ranging from ethnic minorities, “too-cool” teens, active older adults, sedentary families or isolated seniors? |
| Needs Assessment: |
| Duration:
1 to 3 hours
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Learning Outcomes:
You will learn:
- How to speak the marketing language of ethnically diverse audiences
- Where to go to find new customers who will never read your brochure
- Ways to incorporate “KidSpeak” and “TeenTalk” into promotional materials
- The world’s easiest way to quickly increase participation
- What seniors need to know when making a buying decision
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| Session Format: Lecture, small group discussion, audience participation |
| Target Audience: All |
| CEU Session: Yes |
| Proposed Chair: |
| Speaker: Jodi Rudick |
| Equipment: VCR/TV, Flip Chart, LCD Projector |
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9/8/2010
Jodi's Fan Mail
"Your enthusiasm is infectious and has really moved people to action."
Kay Forest, Executive Director Illinois Park and Recreation Association
Click here to see what others say about Jodi's workshops, energy and ideas. |
Get in Touch
If you've heard Jodi speak and want to add a comment, testimonial or suggestion send her an email today. click here |
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