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To Give or Not to Give...

The Business Person's Guide to Gifts, Giveaways, Gizmos and Gadgets


Whether you call them "trash and trinkets" or "total treasures," savvy meeting planners understand the impact that the right promotional product and premium will have on the success of their events. Take a unique look at this 12 billion dollar industry and how you can insure that the items you choose will lead to more memorable meetings, higher attendance, added profit centers and real return on your investment.

Learning Objectives:
  • When not to use promotional items and premiums
  • The top ten industry trends and how they will affect you future meetings
  • Insider secrets to insure you save a fortune on your promotional products purchases
  • What's new, hot, and passé in the world of gifts, gratuities and giveaways
  • How to save big bucks on creative services by using theme and product tie-in
  • How to turn your database into a promotional powerhouse
  • Session Format: Lecture combined with small group and individual exercises. Participants will work with partners to create a simple marketing action plan with guidance and assistance from the facilitator. I'd like to propose a panel of planners from large and small companies.
    Experience: I was twice named the National Speaker of the Year for the Promotional Products Association International. I have been involved in the industry for almost 30 years (Yes, I really sold my first order when I was seven.) I see a great need for better partnering between our associations and would love to offer this a great way to educate planners about the vastness of the industry.
    9/8/2010

    BREAKING NEWS!
    Jodi's Brand New Book is here!


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    MORE BREAKING NEWS!
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