Step I. Objectives

What do you want to accomplish as a result of utilizing the promotional products? Some typical Parks and Recreation promotional objectives might be to:

Internal Objectives
Educate staff about the Benefits Concept
Increase value for Parks and Recreation in the minds of City Council/Board members
Boost morale among staff and volunteers
Re-energize and motivate our Parks and Recreation Commission
Ease stress due to change within the department or agency
Encourage ongoing networking efforts by staff and commission
What's yours?

External Objectives
Increase program and event participation
Show thanks and goodwill to advocates and allies
Convince the community-at-large as to the vital importance of Parks and Recreation
Create positive partnerships with schools
Strengthen relationships with law enforcement agencies
Increase financial support of parks and recreation from community business owners
Secure at least one speaking engagement a month with my external target audiences
Raise donations and funds for programs and services
Secure joint venture agreement with other social service agencies
Recruit volunteers
What's yours?

Step II. Target Audience:

Who will you give the promotional products to? Who do you need to reach to meet your objectives?

Internal Audiences
Park and recreation staff
Volunteers
Other city staff
City manager and other administrators
City council
Park and recreation commission
Other

External Audiences
Police
Educators and School Administrators
PTA/PTO
Coaches and Sports Leagues
Social Service Agencies and Counselors
Private Sector Sports and Recreation Clubs
Businesses and Retail Merchants
Community Health Care Clinics and Providers
Private Sector Health Care Providers
Convention and Tourism
Meeting Planners/Event Coordinators
Trade Associations
Women's Organizations
Service Organizations
Human Resource Managers
Developers, Builders and Realtors
Other

Step III. Scope:

How many people will you try to reach? How many items will you need for this and upcoming projects?

Quantity:

Step IV. Budget:

How much will you invest overall to reach your objectives? How much will you invest per recipient to reach your goals?

$

Step V. Items:

In addition to budget, match the recipient's interests, needs, lifestyle, and influence. Which items will you use to communicate to your target audience? Choose from the following Benefits are Endless...^® logo Items:

Wearables
T-shirts
Sweat Shirts
Deluxe Cap
Golf shirt

Totes and Bags
Economy Tote Bags
Deluxe Sports Bags
Insulated Lunch Tote

Drinkware
Koozie© (Beverage Can Insulator)
Auto Travel Mugs
Water Bottle
Coffee Mugs

Writing Instruments
Pens
Pencils
Double-ended Highlighter/Pen Combination

For the Desk and Home
Computer Mouse Pad
Note Cube
Magnets
Memo Boards
Paper Clip Dispenser

Miscellaneous
Frisbee© style Flying Disc
Button
Balloons
Door Mat
Poster
Bumper Sticker
Other item (Contact us for further information)

Step VI. Distribution:

How will you get your promotional products into the hands of your target audience?

Will you:
Deliver personally?
Send via mail, ups, or courier?
Give at a program, class or event?
Leave at the recipients home or place of work?
Hand out a fair or trade show booth?
Include with your brochure or other information?
Mail out at the request of the recipient?
Hand out at the beginning, during or end of a staff meeting or training?
Distribute to audience members at a Benefits of Park and Recreation program or workshop?
Give as a gift to those who book your facilities?
Other distribution method?

Step VII. Message:

In addition to the Benefits are Endless...^® logo, what other custom message or logo will you imprint on this item, if any? Standard Benefits logo only
Your agency/event logo along with Benefits Logo
Additional message or information along with Benefits logo
Other?

Step VIII. Packaging:

Will you enhance the packaging of the item? Could you package products together to increase perceived value?
Bulk
Packaged with other items
Gift boxed
Other?

Step IX. Time Frame:

Keep in mind that normal production time is 4-6 weeks. While most items are available sooner, give yourself plenty of time to avoid unnecessary rush and freight charges. When do you need your products?

Date Needed: (00/00/00 format please)

Step X. Your Promotional Experts:

Will you bring in outside advertising, creative, promotional or graphics help to assist you with your promotion?
No.
Yes.