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Use the Power of the Press to Broadcast the Benefits
Oprah Winfrey, other talk show hosts and news personalities enormously impact public
opinion and behavior. If you are looking for the most potent way to positively influence decision
makers, taxpayers, voters and the public at large; then you, too, must take advantage of "Publicity
Power." Your agency has solutions, good news and wonderful stories that could and should be shared
with the world. Turn park and recreation benefits into a complete publicity plan and strategy. This
workshop is critical whether you love or fear the media or are tired of seeing and hearing only "bad
news" on television, radio, newspapers and magazines.. No writing skills required. |
| Needs Identification: The mission of the Benefits Movement is to increase public perception.
Nothing is our society is more powerful in terms of affecting perception and credibility than the media
Yet, few park and recreation agencies have designated publicists. Many park and recreation agencies have
been victims of negative publicity. Every agency, no matter what size, must learn how to use the power of
the media to meet their goals and improve public perception. |
Learning Objectives: |
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Write a Benefits Based Publicity Plan for their agency.
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Learn tips to build solid relationships with local and national journalists, editors and
program directors.
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Understand how to compile a media list to meet specific agency needs.
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Write and format news releases that get printed and aired, not lost or thrown away.
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Explore the best ways to communicate with press contacts - mail, fax or e mail.
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Get the press to call them for "good news and feature stories."
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| Session Length: Pre-conference institute |
| Session Format and Learner Assessment: Interactive lecture combined by small group
activities Learners will demonstrate new skills by developing publicity
strategies for use in their own agency. They will also outline a news release
for submission to the media. |
| Target Audience: Any |
| CEU Session: Yes |
| Proposed Chair: Jodi can chair her own session or will gladly work with your suggestion
Session Chairperson |
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9/8/2010
BREAKING NEWS!
Jodi's Brand New Book is here!
click here to order your copy
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MORE BREAKING NEWS!
The New 300 page clothing catalog is here! click here
and we will RUSH you your free copy |
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