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POP goes the promotion
Whether you call it "Point of Purchase" or "Point of Participation" your recreation, fitness or
community center is the perfect place to market, promote and advertise your programs, classes, products
and benefits. Take advantage of your environment and atmosphere to increase sales, participation, attendance
and support for your entire organization or a specific facility. |
Learning Objectives: |
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Techniques from the world's most successful retailers that can be easily applied to your center or facility.
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How color, light, sound and smells can attract your guests or push them away.
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How to win at the "Waiting Game" .
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How to "reinforce the buying decision" with positive promotion on floors, walls and ceilings.
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When to use counter cards, table tents, display units and other POP tools to educate and inform.
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| Session Length: 1-3 hours |
| Session Format: Lecture, small group discussion, audience participation |
| Target Audience: Any |
| CEU Session: Yes |
| AV Equipment: VCR/TV, Flip Chart, LCD Projector |
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2/4/2012
BREAKING NEWS!
Brand New: Parks Make Life Better!
click here to view
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MORE BREAKING NEWS WITH PARK INK!
The New Park Ink catalog is here!
click here
to view |
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