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How to Promote Your Brand New (or Renovated) Facility


Now you've built it? Will they come? For years you've planned, designed, redesigned and created what you home will be the greatest facility you community has ever seen. Whether your opening day is just around the corner, in the distant future or in the recent past, you will benefit from a solid, written promotional plan. This session will explore all types of strategies - advertising, publicity, direct mail, on-line marketing, trade shows and special events.

Learning Objectives:
  • Dozens of free and very low-cost ways to attract customers to your new recreation center, aquatics center, skate park, ice rink, nature center or other new facility.
  • Tips and secrets to get the media to cover your grand opening.
  • When to begin promoting your facility to maximize results.
  • Three ways to make sure your promotions work to reach your goals.
  • Session Length: 1.25-3 hours
    Session Format: Lecture, small group discussion, audience participation.
    Target Audience: Any
    CEU Session: N/A
    2/4/2012

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