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Mosaic Marketing How to Attract NEW, DIVERSE Customers to your Programs, Facilities and Events


Your customers are happy; your programs are good; your parks and centers are well maintained. But, are you doing everything you can to attract an ONGOING pool of new clients? What can you do to reach "hard-to-reach" audiences such as ethnic minorities, "too-cool" teens, sedentary adults, or isolated seniors?

Learning Objectives:
  • How to speak the marketing language of ethnically diverse audiences.
  • Where to go to find new customers who will never read your brochure.
  • Ways to incorporate "KidSpeak" and "TeenTalk" into promotional materials.
  • The world's easiest way to quickly increase participation.
  • What seniors need to know when making a buying decision.
  • Session Length: 1-3 hours
    Session Format: Lecture, small group discussion, audience participation
    Target Audience: Any
    CEU Session: Yes
    AV Equipment: VCR/TV, Flip Chart, LCD Projector
    9/8/2010

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