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Look Out Oprah! Here Come the Benefits
Are you looking for the fastest way to positively influence decision makers,
taxpayers, voters and the public at large? Are you tired of seeing and hearing
only "bad news" on television, radio, newspapers and magazines. Do you think
"publicity" is a dirty word, yet you know your agency has good news and
wonderful stories that could and should be shared with the world? This workshop
will give you valuable tips to put your agency on the front pages and on local,
regional or even national news and talk show. |
| Needs Assessment: Many park and recreation agencies have been victims of
negative publicity. A new journalistic trend called "Solutions Journalism" has
opened up avenues for those park and recreation organizations who understand how
to "Broadcast the Benefits" of their programs, services and activities. Every
agency, no matter what size, must learn how to use the power of the media to
meet their goals and improve public perception. |
Learning Objectives: |
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Ways to build solid relationships with local and national journalists, editors
and program directors.
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How to write and format news releases that get printed and aired, not lost or
thrown away.
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How to compile a media list to meet specific agency needs.
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The best ways to communicate with press contacts - mail, fax or e mail.
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Ways to get the press to call you for "good news and feature stories."
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| Session Length: 1.25-3 hours |
| Session Format: Lecture, small group discussion, audience participation |
| Target Audience: Any |
| CEU Session: Yes |
| AV Equipment: Jodi can chair her own session or will gladly work with your suggestion Session Chairperson |
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2/4/2012
BREAKING NEWS!
Brand New: Parks Make Life Better!
click here to view
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MORE BREAKING NEWS WITH PARK INK!
The New Park Ink catalog is here!
click here
to view |
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