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Using the Benefits Message to Develop Sponsorships
Are you ready to put the "Benefits Message" to work in your agency to raise
revenue like never before? Hear secrets from the world's most innovative
business leaders which will help you find, nurture, and "speak the language" of
your corporate sponsor prospects. This seminar will take the mystery out of
securing dollars, in-kind contributions, media coverage and other valuable
resources by showing you how to uncover and share your priceless assets. |
| Needs Assessment: Most park and recreation agencies are currently or will soon be asked to find
ways to fund programs and activities by securing sponsorship dollars. This
concept, while not new to traditional charitable organizations, can be full of
mystery to novice and experienced agencies, alike. Mistakes can be costly but
easily avoided with a little insight gained from this workshop. |
Learning Objectives: |
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Why "Cause Related Marketing" is one of the fastest growing areas in promotion
today.
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How to match the right sponsor to the right project.
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Ways to double and triple sponsor involvement.
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Understand the steps necessary to develop a sponsorship campaign and timeline.
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How to assess needs and assets in order to set sponsorship goals.
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Learn how to avoid the biggest mistakes when looking for sponsors.
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| Session Length: 1.25 hours |
| Session Format: Lecture combined with visual examples, case histories will be explored.
Participants will demonstrate learning by completing a simple sponsorship
strategy included in their handouts. |
| Target Audience: Any |
| CEU Session: Yes |
| AV Equipment: Jodi can chair her own session or will gladly work with your suggestion Session Chairperson |
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9/8/2010
BREAKING NEWS!
Jodi's Brand New Book is here!
click here to order your copy
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MORE BREAKING NEWS!
The New 300 page clothing catalog is here! click here
and we will RUSH you your free copy |
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